PRESS RELEASES

Your skin can leave you vulnerable to toxic damage. - People may be unknowingly damaging their skin and health in pursuit of everyday personal careSEPT 2010

Vancouver, B.C.- Each and every day we are inevitably exposed to toxins in our environment - many of which are impossible to avoid. What we can do is strive to avoid toxins that we can have control of, such as toxins in our house cleaning products and in our personal care products. As a result, in todays polluted world, more and more individuals are seeking ways to minimize exposure to dangerous toxins and chemicals. Constant daily exposure to toxins has led to an increasing incidence of chemical sensitivities, allergies and other cumulative damage.

Currently, there are estimated to be more than 10,500 cosmetic and personal care products on the North American market. Of those products, the Environmental Working Group estimates that 99% of the products contain one or more ingredients that have never been evaluated for safety. These chemicals are used in personal care products because they’re cheap, readily available, and easy to dilute. As many people know, your skin is your largest organ but what most people don’t know is it’s also thinnest. Only 1/10th of an inch separates you and your bloodstream from all sorts of toxins. Your skin is highly permeable and it is estimated that over 60% of what is applied to your skin is absorbed directly into your blood stream.

Even more shocking is the amount of chemicals you place on your skin every year. Women who use makeup daily absorb, on average, 5 pounds each year, including lead and other hazardous toxins. Furthermore, toxins and synthetic chemicals in skin care lead to premature aging - ironically often defeating the purpose of applying them in the first place.

An increasing number of individuals now strive to avoid toxic pesticide and herbicide residues in their food - by carefully selecting organic and gourmet foods to eat, but these same individuals may be choosing skin care products that can do serious damage to their skin and long term damage to their health. Unfortunately, Health Canada and the FDA let the cosmetic industry, including skin care products, police itself. The list of people trying to help the consumer out is surprisingly small -- almost non-existent. However, there are new products emerging on the market that are striving to help people to that end. Manufacturers such as Bioéthique Certified Organic, are choosing to have their skin care and beauty products certified organic by reputable third-party certifiers. This in turn protects the consumer by providing them with the only guarantee that there are no hidden synthetic and toxic ingredients being used.

Boéthique founder Claudine Michaud believes that by making the correct choices we can minimize the danger of daily exposure to synthetic chemicals. “There are many things one can do to minimize exposure to toxins such as only buying products which are certified organic. We are opening Canada’s first chemical-free and all-natural spa and skin care centre in response to an increasing demand - not just from individuals with health concerns, but also from people who want to be able to enjoy top of the line luxury skin care and treatments without sacrificing their health in the process. Individuals with health concerns can feel reassured knowing that our skin and body care line is certified organic by the strictest organic certifier in the world Nature et Progrès - a guarantee of total purity.”

Michaud’s interest in developing certified organic skin care started when a close friend was diagnosed with cancer and she became more conscious of chemicals that are allowed in products advertised to promote health and beauty. To that end, 10% of products sold at the opening event of the Bioéthique Spa and Skin Care Centre will be donated to Inspire Health - Canada’s only integrated cancer care centre.

Bioéthique Launches new Spa line Certified Organic spa line set to revolutionize industry JUNE 2010

Vancouver, B.C. – When someone desires the best quality skin care on the market, they will often go to their favorite spa to find it. However, the spa industry has encountered a major challenge as educated clients demand shift toward natural and pure skin treatments. The difficulty and expense in creating all-natural and synthetic chemical free skin care has hampered efforts on the part of established skin care companies to adapt to the emerging natural and organic market; resulting in false organic claims.

Thanks to web sites, such as Skin Deep cosmetic database which ranks ingredient toxicity by product, spa clients are becoming more knowledgeable about skin care ingredients and are demanding only the purest and safest effective skin care.  Informed consumers now want their skin care to be both effective and chemical free. They are wary of greenwashing attempts on the part of skin care companies wanting to cash in without doing the work and are looking for the authentic certification, such as Nature et Progres or USDA.

Spa customers seeking options to conventional skin care have had very few natural skin care lines, and no certified organic lines available to them until this point. Bioéthique has accomplished what no other North American spa line have been able to achieve; they have obtained their organic certification from the strictest organic certification agency Nature et Progres.

Set to launch in June of 2010 at the Las Vegas Spa Esthetique International industry trade show, Bioéthique Certified organic is the first third party certified organic skin care line to launch a comprehensive spa treatment line in North America. To respond to the increasing consumer demand for high quality natural and organic spa treatment, Bioéthique is proud to introduce a range of 16 new exceptional products delivering outstanding results.

“When clients come to a spa for treatment, they expect the best” says Bioéthique founder and creator Claudine Michaud, “the best means having all of the potent actives and benefits without any of the harmful synthetic chemicals and preservatives”.

N&P is unique in that in addition to requiring 100% natural ingredient and organic botanical content, they also require products which they certify to use only the highest quality first cold press extra virgin oils and plant extracts - a practice which is otherwise unheard of in the conventional skin care industry. Bioéthique’s new spa treatment line will be beautifully packaged in single-use foil sachets for ease of inventory control and to eliminate secondary environmental contamination and product oxidization.  New products in the line have been formulated to target all skin types including rosacea, acneic and mature skin.

Some of the challenges in creating an all-natural line include potential issues with product separation, shelf-life and texture, all of which are dealt with cheaply and effectively by synthetic chemical ingredients such as preservatives, stabilizers and emulsifiers.  The problem however, with using these ingredients in formulations, lies with the fact that over 60% of these synthetic chemicals will be absorbed directly into the bloodstream.  Many of these chemicals where originally developed for industrial purposes; as a result, very few have ever been tested for safety or long term effects on health.  Some synthetic ingredients found in cosmetics have even been linked to cancer, liver damage and neurological damage.

Traditional and established skin care lines have found the transition to more natural formulations difficult due to the expense of reformulation. “It is very difficult and expensive to qualify for third party certification” states Michaud “particularly from the strictest certifiers such as N&P or the USDA, and finding the right formulation for all natural products can be challenging, but we have done it!”.

Bioéthique, a Vancouver based cosmetic company, is one of the world's first and only premium quality lines of third-party certified organic skin and body care products. From the  rich soil that supports their plants to the laboratory where the products are created, Bioéthique's entire process is meticulously monitored and regularly inspected to ensure it meets the highest  organic and quality standards in the world. Bioéthique is hand crafted in small batches in Provence, France, using the highest quality therapeutic grade extracts and plant-based ingredients. 

Natural and Organic Cosmetis claims misled consumers DEC 2009

Skincare consumers discouraged at the lack of governmental regulations on natural and organic claims and labeling.

  Vancouver, B.C. –North American beauty and skin care consumers are becoming increasingly wary of misleading natural and organic claims being made by the rapidly expanding number of cosmetics companies wishing to cash in on the growing demand for natural and organic skin care. Due to a lack of governmental regulations, both in Canada and the US, cosmetics manufacturers are free to make these claims without any verification by either Health Canada or the FDA. According to skin care manufacturer Claudine Michaud, founder of Bioéthique Certified Organic, the only way that North American consumers can be sure that the skin care they are using is truly natural and organic is if that product is third-party certified by a reputable organic certifier.

“Many consumers are shocked to discover that the cosmetic industry is essentially unregulated in North America. In Canada, when a new skin care product is brought to the market, manufacturers are not required to send that product or even the product label to Health Canada. The only thing that Health Canada requires is a list of ingredients.”

Michaud says that this comes as a surprise to many people, as there is a widely held belief that in Canada the government is testing new products, not only to ensure that they are safe, but also to confirm that what is stated in the list of ingredients matches what is actually in the bottle.

“In Canada, cosmetics regulation is know as a ʻtrust systemʼ, because the government is trusting the manufacturers to tell the truth. In the US it even worse. Manufacturers are not even required to notify the government of a new product at all.”

The outcome of these lax regulations means that manufacturers can actually be stating one thing on the list of ingredients and yet putting something totally different inside their bottles. This is especially true when it comes to natural and organic claims. A skin care company can claim a high percentage of organic or natural content, but in order to verify that claim an outside party would need to determine the source of ingredients to ensure that they are really organic, and then furthermore, determine how they are being processed in the laboratory. Michaud, whose organic skin care line Bioéthique is the first in North America to be third-party certified organic by the French agency Nature et Progrès explains

“ The only way to guarantee that what a cosmetic company is claiming on the label or in their marketing is actually true, is if that company is third-party certified organic by a reputable certifier such as Nature et Progrès or the USDA.“

Third-party certified organic products must pass stringent quality-testing and standards to ensure that no synthetic chemicals are used at any stage of the production chain. No chemically processed ingredients are permitted to be used in the products, and all certified products must pass environmental standard and random quality inspections to ensure that they continue to meet the guidelines set by the certifier. Unfortunately for the consumer, however, false or misleading organic labels are also beginning to appear in the cosmetics market. Organic labels such as Estee Lauder created OASIS and the French certifier Ecocert are currently being sued by the family owned Dr. Bronners MagicSoaps for misleading organic claims. Both of these certifiers have been allowing synthetic and petroleum based ingredients into the the formulations of products which they certify.

Bioéthique, a Vancouver based cosmetic company, is one of the world's first and only premium quality lines of third-party certified organic skin and body care products. From the rich soil that supports their plants to the laboratory where the products are created, Bioéthique's entire process is meticulously monitored and regularly inspected to ensure it meets the highest organic and quality standards in the world. Bioéthique is hand crafted in small batches in Provence, France, using the highest quality therapeutic grade extracts and plant-based ingredients.

Not all Organic products are created equallyJUNE 2009

VANCOUVER, BC – Over the past few years, the demand for organic products and eco-friendly services has been rapidly growing. As a result consumers are now embracing more and more organic made products—including beauty and skin care essentials.

With the increased popularity of these types of products, it is inevitable that retailers and manufacturers may capitalize on the trend—by jumping on the organic bandwagon. These “me too” actions are not necessarily a bad thing if the products or services are genuinely organic/ eco-friendly. However, many companies have capitalized on the “green” movement by offering products and services which are not necessarily 100% organic or environmentally friendly. The term “Green Washing” has been coined to describe these actions – by companies who portray a green-friendly façade but who donʼt necessarily have environmentally sound practices or who simply over-state the degree to which their products are organic. As a result, consumers are becoming jaded and expressing a growing concern over their ability to differentiate products which are 100% organic versus those that simply lay claim to being organic.

Some of the most obvious cases of “Green Washing” are in the multi-million dollar organic beauty and skin care industry. Currently, any skin care company can claim a high percentage of organic or natural content, but in order to verify that claim an outside party would need to determine the source of ingredients to ensure that they are really organic, and then furthermore, determine how they are being processed in the laboratory. This is called third-party organic certification.

In an attempt to re-establish consumer trust companies that are truly committed to the organic movement are choosing to have their products certified by an objective third party. Agencies that provide this service, such as Nature et Progrès, help differentiate companies who produce genuine organic products from the many “organic-ish” product manufacturers.

Third-party certified organic products must pass stringent quality-testing and standards to ensure that no synthetic chemicals are used at any stage of the production chain. No chemically processed ingredients are permitted to be used in the products, and all certified products must pass environmental standard and random quality inspections to ensure that they continue to meet the guidelines set by the certifier.

Claudine Michaud, whose organic skin care line Bioéthique is the first in North America to be third-party certified organic by the French agency Nature et Progrès explains “The only way to guarantee that what a cosmetic company is claiming on the label or in their marketing is actually true, is if that company is third-party certified organic by a reputable certifier such as Nature et Progrès or the USDA.”

According to Michaud, “Many consumers are surprised to discover that the cosmetic industry is essentially unregulated in North America. In Canada, when a new skin care product is brought to the market, manufacturers are not required to send that product to Health Canada for testing. The only thing that Health Canada requires is a written list of ingredients.” This comes as a shock to many people, as there is a widely held belief that in Canada the government is testing new products, not only to ensure that they are safe, but also to confirm that what is stated in the list of ingredients matches what is actually in the bottle.

Bioéthique, a Vancouver based cosmetic company, is one of the world's first and only premium quality lines of third-party certified organic skin and body care products. From the rich soil that supports their plants to the laboratory where the products are created, Bioéthique's entire process is meticulously monitored and regularly inspected to ensure it meets the highest organic and quality standards in the world. Bioéthique is hand crafted in small batches in Provence, France, using the highest quality therapeutic grade extracts and plant-based ingredients.

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